Become the
Candidate
Companies
Compete For™Companion
Work Book

The companion that turns the Become the Candidate framework into real assets you actually use — The companion that turns the Become the Candidate framework into real assets you actually use — Christi Civalier · Enterprise AE Income Accelerator

42 pages of exercises, frameworks, and writing prompts designed to produce one thing.

Not notes. Not highlights. Deliverables you use in your next conversation.

Get The Book - $47

42 Pages

of implementation exercises

8 Chapters

covered every framework, every exercise

5 Complete

deal stories built from the DIRECT Method

Why most people read and nothing changes.

Reading a framework and owning a framework are two completely different things.

Most people finish a book, feel motivated for 48 hours, and then go back to doing exactly what they were doing before. Not because the framework was wrong. Because they never did the work to make it theirs.

The Companion Workbook closes that gap. Every chapter in the book has a corresponding exercise in the workbook. Every exercise ends with a finished asset. Not a reflection. Not a note. Something you can say out loud in your next interview, send to your next target company, or use in your next offer conversation.

The difference between the AEs who implement this system and the ones who do not is not intelligence or motivation. It is having a place to do the work.

WHAT YOU WALK AWAY WITH

By the time you reach the last page you will have built seven things you did not have before.

Your Executive Identity Opening

Written, practiced, and ready. The 3 to 4 sentence statement that starts with what you produce in revenue terms and stops the room before the hiring manager finishes asking the question.

Five Complete DIRECT Stories

All six layers for each of your strongest deals. Declaration. Intelligence. Role. Evidence. Connection. Transfer. Built and ready to deploy in any conversation.

Your 25-Company Target Account List

The companies you are targeting, the CRO names, the vertical fit, and why each one belongs on the list. A real pipeline, not a wish list.

A Rewritten Resume and LinkedIn Headline

Audited line by line. Every weak bullet identified and rewritten using the formula. Your LinkedIn headline rebuilt to generate inbound before you apply anywhere.

Three Recruiter Screen Scripts

Your exact language for the comp question, the why are you looking question, and the timeline question. Written down and practiced before the call.

Your Three Negotiation Numbers

Floor. Target. Ask. Sourced from real RepVue and Levels.fyi data. Written down before any offer conversation starts so the number in your head does not move under pressure.

Your Commitment Contract and Weekly Pipeline Review

A signed commitment to the 48 hour action plan and a weekly system to keep the pipeline moving after the workbook is complete.

CHRISTI
CIVALIER

Become the Candidate Companies Compete For™

I spent 30 years in enterprise sales before I became a coach. I closed deals that took 18 months to build. I sat across from CFOs at Fortune 500 companies and learned how to create the conditions where saying yes to me was the most natural decision they could make.

Then I started coaching senior enterprise AEs and I saw the same pattern every time. The strongest salespeople I had ever met were reading frameworks, nodding along, and then going back to their search without changing a single thing. The workbook exists because reading is not implementation. Every exercise in it was designed to produce something specific you did not have when you opened the page.

TELL ME MORE

YOU ALREADY HAVE THE TRACK RECORD

Now build the assets that present it the right way.

42 pages. Every exercise. Real deliverables.

One better negotiated offer pays for this workbook 600 times over.

Get It Now - $47

free!

IDENTITY UNDER

PRESSURE DIAGNOSTIC

A private assessment designed to reveal where your identity breaks under pressure—and what needs to shift for you to operate at your highest level consistently.

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Direct insights on identity, performance, and leadership under pressure. No noise. No fluff. Just the standard required to operate at the next level.

Become theCandidateCompaniesCompete For™Companion Work Book