- Your Executive Identity opening — written and practiced aloud
3–4 sentences that start with what you produce in revenue terms. Not your title. Not your tenure. What you create. - Your Declaration for your strongest deal
One sentence. Starts with a dollar amount. The exact number — not "approximately" or "over." Exact numbers build credibility. - One complete DIRECT story — all six layers
Your best deal, built through all six layers with the Transfer layer written for your specific target role type. - The start of your 25-company Target Account List
Company, stage, vertical, CRO name, and why they're on the list. You will not apply to any of them through a portal. - Your three numbers — on paper, not in your head
Floor, Target, and Ask. Sourced from RepVue and Levels. fyi. A number in your head moves under pressure. A number on paper does not.
Become the
Candidate
Companies
Compete For™
featured in:
You have a track record most salespeople will never touch.
You are not getting paid like it.
The problem is not your experience. It is the identity you are projecting in every hiring conversation without knowing it. This book gives you the system to change that.
Get The Book - $97$42K
Average comp recovered through the negotiation system
6 wks
Median time to offer for program completers
$300K+
OTE range of roles this system targets
You have been in that room.
You knew you were the strongest candidate.
You did not get the offer.
✗ You have left final rounds to candidates with weaker track records and still cannot explain exactly why
✗ You have accepted a comp package below market because you did not have the data or the script to push back in the moment
✗ You are applying through portals and waiting — running the same search strategy that every other AE in transition is running
✗ You walk into interviews knowing your numbers cold and still leave feeling like you were evaluated instead of recruited
✗ You know you are worth more than the offers you are seeing. You cannot figure out why the market is not reflecting that yet.
None of that is a performance problem.
It is a presentation problem. And presentation is learnable.
“The strongest salespeople I have ever met were losing offers to candidates with weaker numbers. The problem was never experience. It was the identity they were projecting in every hiring conversation — without knowing it.”
What is different
48 hrs from now.
Not what you will have read. What you will have built and be ready to use.
$42K
Recovered above initial offer
"I always thought I wasn't the negotiating type. Turns out I just didn't have the right preparation. Once I had the data and the scripts, it stopped feeling like a confrontation and started feeling like a deal."
Sarah K.
Senior Enterprise AE, SaaS
6 wks
Search to signed offer, +22% comp
"I knew how to sell. I didn't know how to sell myself. The DIRECT Method gave me a story structure that made my track record impossible to ignore."
Michael R.
Enterprise AE, Financial Services
+40%
OTE increase from previous role
"Market awareness plus timing plus positioning. The formula was already in front of me. I landed at a company I specifically targeted — six months before they posted the role."
David T.
Strategic AE, AI-Native Company
free!
IDENTITY UNDER
PRESSURE DIAGNOSTIC
A private assessment designed to reveal where your identity breaks under pressure—and what needs to shift for you to operate at your highest level consistently.
join the LIST
Direct insights on identity, performance, and leadership under pressure. No noise. No fluff. Just the standard required to operate at the next level.